Reliance JIO the Alibaba and Amazon of India?

Reliance JIO the fastest growing telecom service provider in India provides data, voice, SMS and applications. Disruption caused by JIO in telecommunications industry is unprecedented and has enabled millions of consumers with value services. It has gained 4G/LTE market share far ahead of its service provider competition and has caused rapid consolidation in the industry. Several telecom operators in India have either merged, closed business or filed for bankruptcy, while those who survive are facing straight quarterly losses.

Modern warfare in Telecom Equipment sales to mobile operators

•Competitive Play- the big game
•Demand driven design and R&D
•Customer Relations
•Perceptions are Differentiators
•They will buy from you if they want you
•Group of customer Individuals matter
•Eventually it’s the technical rating
•How far will you go to get intelligence?
•Strategy of War
•Perseverance

Telecommunication: Why are multi-million dollar deals hard to crack?

Large telecommunications vendor corporations are increasingly, facing a situation wherein they face few very large deals that make up for most of their business- old pareto principle. This means huge risk to these organizations in terms of growing and retaining business quarter on quarter as more and more, few players in the market, compete for these few large deals. While, operationally these organizations seem to be equipped in terms of people, tools and resources, however from a sales perspective, this situation puts huge responsibility and focus on very thin sales organizations.

IMS- the making of another lost opportunity for operator on applications- RCS. VoLTE takes network evolution and some voice revenues will be lost. Joyn is unlikely to succeed. Fixed / Mobile convergence will differentiate the operator

IMS is more notorious in the telecom world than any other technology for the last several years. A simple quote from a vendor will easily run into a few million dollars for a bare bone solution with a business case which relies on passionate optimism than any real success. While fixed line operators successfully implemented the technology and benefited from it in terms of low cost and feature rich applications, mobile world is coming to terms with it now.

Mobile Broadband in 2012- Recommendations for mobile operators for market segmentation and pricing to differentiate and stay profitable

Mobile Broadband market in 2012, is at an interesting stage and is almost an academic example of an industry grappling to segment the market, price it and remain at least profitable if not maximize it. There are numerous studies that will indicate that at current flat price data schemes for mobile broadband, investments will far outstrip consumption or revenues.

Why will Operator application store in India- Airtel-App Central, Aircel-PocketApps, Vodafone, Idea - IdeaMall, BSNL, Reliance-R apps-FAIL?

There has been a slew of activity in the last few months, wherein all the big operators have launched application stores in India. Airtel launched App Central in partnership with CellMania, Aircel launched PocketApps based on Infosys Flypp platform, BSNL has partnered with CellMania, Vodafone with Arvato and Idea and Reliance have launched IdeaMall and RApps respectively on Ericsson.

There are certain fundamental errors in the execution of these application stores that are impeding success

MEM 2010 Part 2: Apps, Mobile Media Business Models, Growth Markets, M Commerce

Continuing the part one of the update on Mobile Entertainment Market 2010, here are the next set of panel discussions.

Apps: Planning for Success in the Apps World

This session was moderated by Dominic Pride the Managing Director of The Sound Horizon. The participants of the debate were:

James Parton, Head of O2 Litmus, O2 UK
Kunal Gupta, CEO, Polar Mobile

Patrick Mork, Vice President, Marketing, Getjar
Andrew Fisher, Chief Executive Officer, Shazam

The key takeaways of the panel discussion are:

Google breaks AdMob even by 2014- makes a $6B killing by 2020: Mobile Advertising

Skeptics have doubted Google’s $750M acquisition of mobile advertising company Admob, which is its third largest acquisition in the history. TeleNow.net forecasts that Google would break this acquisition even by 2014 and make a killing of ~$6B by 2020. So when someone calls Google a “sugar daddy”, you know they are acting smart. Find the valuations in the spreadsheet attached.

Mobile Entertainment Market 2010, Meffys, Event summary and detailed discussions: Part 1

Meffys 2010 awards and Mobile Entertainment Market (MEM) 2010 organized by Mobile Entertainment Forum between June 21 and 23 in London, was definitively a confluence of leaders and champions from every stream of mobile and entertainment business globally.

Why is hosted unified communications for Small and Medium Enterprises, at least a $50B opportunity annually for AT&T and Verizon in United States?

The business case above shows that with adoption level of just 40-50% and with price points of just $60 / month /employee which includes mobile handset, phone, software, voice and data plan the size of the market is substantially large at $50B-$70B annually.

Mobile Social Networking Smart Pipe: How is fb2mobile by Maxis in Malaysia, the best attempt by an operator globally -Vodafone, Orange and AT&T - in mobile social networking

Operator Maxis in Malaysia is probably the only operator globally that has been able to successfully launch a product fb2mobile, that goes beyond being a bit pipe in mobile social networking. As compared with Vodafone 360 by Vodafone in UK, Social Net by AT&T in US, and messenger services by Orange in UK, they have a superior offering that covers all the elements of messaging and keeps the price plans simple and easily comprehensible.

Why are Facebook users increasingly older?

The conclusion is that though new facebook users are increasingly older in developed economies, it is because the penetration amongst younger age groups is already very high. Marketers now have a larger audience across age segments, on the facebook; who they can target and engage.

The buzz is that Facebook users are now increasingly older. While this defies common belief that facebooking is primarily youth driven, it also begs the question that should marketers focus more on older segments. To explore the details Telenow.net conducted a study.

Social Networking over mobile phones in APAC in 2010

Social networking over mobile phones has seen increasing adoption in the US and western countries where it has reached upto 20-25% for certain age segments.

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