MEM 2010 Part 2: Apps, Mobile Media Business Models, Growth Markets, M Commerce

Continuing the part one of the update on Mobile Entertainment Market 2010, here are the next set of panel discussions.

Apps: Planning for Success in the Apps World

This session was moderated by Dominic Pride the Managing Director of The Sound Horizon. The participants of the debate were:

James Parton, Head of O2 Litmus, O2 UK
Kunal Gupta, CEO, Polar Mobile

Google breaks AdMob even by 2014- makes a $6B killing by 2020: Mobile Advertising

Skeptics have doubted Google’s $750M acquisition of mobile advertising company Admob, which is its third largest acquisition in the history. TeleNow.net forecasts that Google would break this acquisition even by 2014 and make a killing of ~$6B by 2020. So when someone calls Google a “sugar daddy”, you know they are acting smart. Find the valuations in the spreadsheet attached.

Mobile Entertainment Market 2010, Meffys, Event summary and detailed discussions: Part 1

Meffys 2010 awards and Mobile Entertainment Market (MEM) 2010 organized by Mobile Entertainment Forum between June 21 and 23 in London, was definitively a confluence of leaders and champions from every stream of mobile and entertainment business globally.

Why is hosted unified communications for Small and Medium Enterprises, at least a $50B opportunity annually for AT&T and Verizon in United States?

The business case above shows that with adoption level of just 40-50% and with price points of just $60 / month /employee which includes mobile handset, phone, software, voice and data plan the size of the marke

Mobile Social Networking Smart Pipe: How is fb2mobile by Maxis in Malaysia, the best attempt by an operator globally -Vodafone, Orange and AT&T - in mobile social networking

Operator Maxis in Malaysia is probably the only operator globally that has been able to successfully launch a product fb2mobile, that goes beyond being a bit pipe in mobile social networking.

Why are Facebook users increasingly older?

US Facebook penetration age wiseUS Facebook penetration age wise The conclusion is that though new facebook users are increasingly older in developed economies, it is because the penetration amongst younger age groups is already very high.

Social Networking over mobile phones in APAC in 2010

Social networking over mobile phones has seen increasing adoption in the US and western countries where it has reached upto 20-25% for certain age segments.
APAC MapAPAC Map

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