Facebook

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Why are Facebook users increasingly older?

The conclusion is that though new facebook users are increasingly older in developed economies, it is because the penetration amongst younger age groups is already very high. Marketers now have a larger audience across age segments, on the facebook; who they can target and engage.

The buzz is that Facebook users are now increasingly older. While this defies common belief that facebooking is primarily youth driven, it also begs the question that should marketers focus more on older segments. To explore the details Telenow.net conducted a study.

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